EXECUTIVE SUMMARY

Great Basin Pickleball is poised to lead the pickleball community with premier indoor facilities in West Jordan, UT. As a proud franchise of the renowned Pickleball Kingdom, we are dedicated to addressing the increasing popularity and demand for pickleball by establishing high-quality indoor courts that cater to both enthusiasts and professionals. Our commitment is to deliver an exceptional pickleball experience through state-of-the-art, climate-controlled environments, ensuring year-round play.

Facility Overview

Our facility in West Jordan will feature 12 to 16 top-notch indoor courts, offering a comprehensive pickleball experience suitable for all skill levels. Key features include:

• Climate-Controlled Environments: Ensuring optimal playing conditions throughout the year.

• High-Quality Courts: Designed to meet professional standards.

• Membership Programs: Fostering a sustainable and engaged community.

Event Hosting and Community Engagement

We will elevate event gatherings by offering a variety of engaging activities tailored for any occasion, including team-building events, birthdays, and corporate parties. Our event offerings include:

• Coaching Sessions: Professional guidance to improve skills.

• Fun Matches and Tournaments: Custom medals and celebratory moments for winners.

• Customizable Event Packages: Ensuring memorable experiences for all participants.

Operational and Aesthetic Standards

Great Basin Pickleball is committed to mirroring the aesthetic and operational standards of the Pickleball Kingdom’s flagship locations. This includes:

• Consistent Quality: Adapting to the architectural characteristics of each site while maintaining uniformity with our established model.

• Premium Experience: Ensuring every aspect of the facility meets the high standards set by Pickleball Kingdom.

Expansion Plan

With Pickleball Kingdom’s ambitious national expansion plan aiming for a significant presence across the country by the end of 2025, Great Basin Pickleball is positioned to play a pivotal role. We plan to launch our West Jordan location by December 2024, with a well-planned strategy to provide a top-tier pickleball environment. This expansion aligns with our mission to cultivate a vibrant, supportive, and active pickleball community.

Big Picture

Great Basin Pickleball is more than just a sporting facility; it is a community hub designed to foster growth, engagement, and enjoyment of the sport. By bringing our proven model to West Jordan, we aim to enrich the local sporting landscape and provide a premier pickleball experience. We invite you to join us in this exciting venture to bring the best of pickleball to West Jordan, UT.

Our Solution/Competitive Edge

We will run our sports center in Utah with the following competitive advantages:

• Prime Location: Establishing a sports center featuring 12-16 state-of-the-art indoor pickleball courts in a prime area of West Jordan with high foot traffic, catering to a growing market of pickleball enthusiasts and newcomers.

• Personalized Coaching: Offering personalized coaching sessions from experienced instructors and exclusive tournaments to enhance guests’ skills and competitive spirit.

• Climate-Controlled Courts: Providing climate-controlled indoor courts, ensuring a comfortable, year-round playing environment, unaffected by Utah’s weather.

• Event Specialization: Specializing in various event gatherings, including team-building, celebrations, and corporate events, providing a unique mix of fun, competition, and learning.

• Inviting Atmosphere: Creating an inviting atmosphere for new and experienced players fosters a vibrant, supportive community around the sport.

• Dedicated Staff: Employing dedicated and friendly staff to ensure a seamless customer experience while upholding the highest operational standards.

About the Founders

The Market Opportunity

Fastest-Growing Sport

Pickleball is the fastest-growing sport in America for the third consecutive year. According to the SFIA, pickleball participation has grown an average of 158.6% over the last three years. There are an estimated 36.5 million pickleball players in the United States as of 2022, according to the Association of Pickleball Professionals. This surge in popularity presents a ripe opportunity for indoor facilities dedicated to the sport as more people seek venues to play.

Utah’s Growing Market

Utah, particularly the Salt Lake City metropolitan area, has emerged as a pivotal hub for the rapidly expanding pickleball community, aligning with the broader trend of increasing participation in sports, exercise, and recreational activities. This confluence of a health-conscious populace and the burgeoning popularity of pickleball in a vibrant urban center like West Jordan represents a significant market opportunity for indoor sports facilities.

Demand for Coaching

The escalating demand for pickleball coaching, underscored by its ranking as the most sought-after lesson category for the second year, highlights a significant growth avenue for sports facilities. Furthermore, the trend of companies seeking distinctive team-building and wellness activities provides promising opportunities. The ability to offer various services, from memberships and coaching to events hosting and retail, allows businesses to tap into multiple revenue streams.

The Market Growth

Global Market

The global pickleball market, including the U.S., is expected to reach $2.91 billion by 2030 at a CAGR of 10.2%. The pickleball market in the United States has created significant business opportunities.

U.S. Market

The market size, measured by revenue, of the U.S. indoor sports facilities management industry is $1.4 billion and is expected to show steady growth in the coming years.

Business Overview

BUSINESS NAME	Great Basin Pickleball
STATE OF INCORPORATION	Utah
YEAR OF INCORPORATION	2024
LEGAL STATUS	LLC with S-Corp Designation
OWNER’S NAME	John Peterson and Kaleb Scholes

Mission Statement

“To provide a top-tier indoor pickleball experience through high-quality facilities, comprehensive programming, and a welcoming community.”

Vision Statement

“To redefine the landscape of community sports by establishing Great Basin Pickleball as the premier destination for pickleball enthusiasts of all levels in West Jordan.”

Products and Services

Premium Indoor Courts

Great Basin Pickleball will feature 12-16 premium indoor courts at the West Jordan location. These courts are built to cater to all levels of players, from beginners to professionals, providing a climate-controlled environment that enables year-round play. The design ensures optimal playing conditions, focusing on the player’s experience and performance.

Membership Programs & Daily Fee Program

Great Basin Pickleball will offer membership programs at an average rate of $105 per person, providing members exclusive access to the facilities, courts, and events. These memberships are crafted to build a strong community of pickleball enthusiasts, offering various benefits that enhance the playing experience and foster a sense of belonging among members. Additionally, we will offer a daily drop-in fee where non-members can pay a daily fee to enjoy the benefits of our facility and premium courts.

Professional Coaching and Classes

A comprehensive coaching and instruction program will feature individual lessons and group classes led by experienced coaches. This program aims to improve skills, technique, and game strategy for players at all levels, emphasizing personal growth and development within the sport.

Weekly Leagues and Tournaments

We will offer weekly leagues and monthly tournaments at an additional cost to our members, organized by skill, gender, and age. These leagues and tournaments offer our members opportunities to challenge others in a competitive and fun environment.

Event Hosting

Specializing in hosting a variety of events, including corporate gatherings, birthday parties, and team-building exercises, Great Basin Pickleball will offer a unique venue for memorable celebrations. The service includes introductory pickleball lessons, organized tournaments, and special recognition for participants, ensuring an engaging and enjoyable experience for all attendees.

Food and Beverage

An on-site selection of food and beverages will be available, offering players and guests a variety of options for refreshment and relaxation. The menu will include healthy snacks and energizing drinks, with a dedicated area for dining and socializing, providing a comfortable space to unwind after play.

Retail Merchandise

The facilities will also feature a retail section stocked with high-quality pickleball gear, balls, and branded apparel. This selection allows players to purchase the latest equipment and fashion, enhancing their game and enabling them to express their passion for pickleball through stylish and functional clothing.

Advertising

The facilities will provide opportunities for local businesses to advertise their products and services to our members. We plan on partnering with key partners in this area and the pickleball industry to generate profitable advertising revenue.

Market Analysis Summary - Industrial Analysis

Indoor Sports Facilities Market

Indoor sports complexes have become increasingly popular due to their ability to provide year-round practice and play spaces for various athletic programs. Investing in an indoor sports complex can be a game-changer for communities and sports organizations, promoting health and wellness while creating opportunities for events and tournaments. Consumers’ propensity to maintain their health and improve their fitness levels will be a crucial driver of growth for the industry, especially among consumers with pre-existing conditions looking to stay in shape. Proximity to consumers is crucial for the industry. Since consumers prefer facilities located close to their homes, the industry will appeal to more densely populated areas.The popularity of individual activities influences the demand for indoor sports. With sports continuing to generate wide interest, the industry has been able to leverage that demand for their complexes.

Growing Demand for Indoor Pickleball Facilities

The sport of pickleball is growing in popularity. The USA Pickleball Association reported that over 36 million people played pickleball in 2022, and its membership increased by 30%. There are now approximately 10,000 places to play pickleball throughout the country, and approximately 130 new locations are added each month. Due to unfavorable winter and summer weather conditions for outdoor pickleball play and growing complaints from residents about the loud popping sounds from neighborhood games, many communities are shifting their pickleball activities indoors. As a result, many indoor pickleball courts and dedicated indoor pickleball facilities have now opened or are in development.

Pickleball: The Fastest Growing Sport

The 2023 Sports & Fitness Industry Association’s (SFIA) Topline Participation Report announced that pickleball continued to be America’s fastest-growing sport for the third year (out of 124 tracked). Over the last few years, pickleball has been rising in popularity. Pickleball is considered one of the fastest-growing sports in the United States. Due to the soaring popularity of this decades-old game, many sports clubs and recreation departments are now adding pickleball to their sports programming.

Participation Rates for Popular Sports and Activities

The graph below compares the participation rates of pickleball with other popular sports and activities:

This data underscores the significant potential for Great Basin Pickleball to capitalize on the growing interest and demand for pickleball in Utah and beyond.

Popularity of Pickleball in Utah

Pickleball is rapidly gaining popularity in Utah. Residents have been enthusiastically adopting the sport, enjoying its fun, active, and social nature. Utah’s love for sports, fitness, and community activities makes it a prime location for expanding pickleball facilities.

Growing Demand for Pickleball Coaching

Many pickleball players seek professional help to improve their game. Pickleball players who perfected their game are cashing in by coaching those looking to level up and even hit the tournament circuit. As pickleball continues gaining traction, sports facilities, private coaches, and equipment manufacturers see increased demand and significant growth opportunities. Pickleball is the most popular lesson type for the second straight year. 68.4% of people searching for pickleball lessons in 2023 are female, up from 63.6% in 2022.

Growth of U.S. Event Venue Market

An upsurge in the frequency of corporate meetings, inductions, conferences, exhibitions, birthday parties, and cocktail parties majorly drives the growth of the events industry. In addition, the disposable income of individuals has witnessed a significant increase, thus acting as a primary driver for the industry, as medium and high-income consumers in urban areas are shifting from essential products and services to entertainment and better experience services. This trend boosts the growth of the U.S. events industry. In addition, advancements such as online booking phone calls have made communication and transactions significantly cost-effective and easy in real-time. By type, the corporate events and seminar type segment accounted for the maximum share in 2020. This is attributed to the rise in corporate companies and the frequent seminars and events they conduct.

Market Potential for Food, Beverage, and Retail

Sports complexes in the U.S. typically experience a high demand for food and beverages due to the large number of spectators attending events and games. Great Basin Pickleball will provide vending-type food, offering players and guests convenient options for refreshment and relaxation. The growing popularity of pickleball has driven up demand for pickleball equipment. Pickleball paddles, nets, balls, clothing, shoes, bags, and accessories are in great demand as the sport grows in popularity among players of all ages. The expansion of courts designed for this purpose, the conducting of contests, and the general public’s enthusiasm for the sport all help to drive the sector forward.

Market Needs and Trends

• Accessibility and Flexible Hours: Pickleball enthusiasts and players are looking for facilities that are easily accessible and offer flexible hours to accommodate different schedules, emphasizing the importance of location and operational hours.

• High-Quality Facilities: There is a growing demand for high-quality, well-maintained facilities that offer a range of activities and amenities, from premium courts to additional fitness and recreational options.

• Community Hub: Players seek more than just a place to play; they want a community hub to socialize, learn, and participate in events, highlighting the need for community-building initiatives.

• Health and Wellness Focus: With a rising focus on health and wellness, customers are drawn to sports and recreational activities that promote physical fitness, mental well-being, and a healthy lifestyle.

• Affordability: While clients are willing to pay for quality and convenience, affordability remains a key consideration, particularly for memberships and programs.

• Coaching and Training: Many players seek coaching and training services from experienced and certified instructors to improve their pickleball skills and compete at a higher level.

• Membership Benefits: Membership plans with exclusive benefits, such as organized open play by skill, priority booking, and access to special events, attract customers looking for a more comprehensive experience.

• Corporate Events and Social Gatherings: There is an increasing trend of using sports facilities for corporate team-building events, parties, and social gatherings, expanding the potential revenue streams for these businesses.

• Food, Beverages, and Equipment Sales: Customers look for facilities that offer food, beverages, and equipment sales, allowing them to enjoy refreshments and access high-quality pickleball gear and accessories.

Target Market Description

Our target market comprises households/families, working professionals, college students, tourists/visitors, sports enthusiasts, pickleball players/enthusiasts, fitness enthusiasts, businesses, colleges/universities, event planning companies, and customers looking for recreational activities with social opportunities. A brief of each segment is as follows:

• Households/Families: Seeking inclusive recreational activities suitable for all members and training and coaching services for their children. Utah’s family-oriented culture, with the highest number of children per family on average, fosters an environment for pickleball to thrive as a multigenerational family activity​ (Pickleball Union)​.

• Working Professionals: Seeking diverse leisure activities to unwind, socialize, and recharge. Utah’s vibrant business community supports numerous corporate events and team-building exercises​ (USAPickleball) ​.

• College Students: Interested in active and social experiences to complement their academic pursuits and foster community connections. Utah is home to several major universities, including the University of Utah and Brigham Young University, which have large student populations​ (Pickleheads)​.

• Tourists/Visitors: Eager to discover and participate in unique recreational experiences while immersing themselves in Utah’s vibrant culture. Utah attracts millions of tourists annually due to its natural beauty and recreational opportunities​ (Pickleball Union)​.

• Sports Enthusiasts: Enthusiastically exploring opportunities to engage in various sports activities and embrace an active lifestyle. Utah’s strong sports culture, demonstrated by its professional teams and NCAA Division I colleges, supports a robust market for pickleball​ (Pickleball Union)​.

• Pickleball Players/Enthusiasts: Actively seeking out dedicated pickleball facilities and vibrant communities to enhance their passion for the sport. Utah claims 6% of the nation’s pickleball coaches and nearly 2% of its pickleball courts, highlighting its status as a pickleball hotspot​ (Pickleball Union) ​​ (USAPickleball) ​.

• Fitness Enthusiasts: Dedicated to exploring and enjoying diverse fitness activities to support their holistic well-being and health goals. Utah’s population is known for its active lifestyle and high engagement in physical fitness activities​ (USAPickleball) ​.

• Businesses: Interested in leveraging recreational activities such as pickleball for corporate events, team-building exercises, and employee wellness initiatives. Utah’s thriving business environment and emphasis on employee well-being create opportunities for corporate partnerships​ (USAPickleball) ​.

• Colleges/Universities: Seeking engaging recreational options and facilities to enrich the student experience and promote community engagement. Institutions like Utah Tech University and Utah Valley University are involved in collegiate pickleball, further supporting the sport’s growth​ (Pickleball Union)​.

• Event Planning Companies: In search of versatile and appealing venue options to craft memorable events, tournaments, and gatherings for their clients. Utah’s popularity as an event destination supports a growing market for diverse event planning needs​ (USAPickleball) ​.

Statistics of Potential Target Customers

POPULATION 3.3 million in Utah(Pickleball Union)	MEDIAN AGE 31.5 years(USAPickleball)	MEDIAN HOUSEHOLD INCOME $75,780(Pickleheads)

• Households/Families: Utah has the highest average number of children per family in the U.S.​ (Pickleball Union)​

• Working Professionals: Utah’s employment rate is robust, with a large proportion of professionals seeking leisure activities​ (USAPickleball) ​

• College Students: Major universities in Utah contribute to a large student population actively seeking recreational activities​ (Pickleheads)​

• Tourists/Visitors: Utah attracts millions of tourists annually, contributing significantly to the local economy​ (Pickleball Union)​

• Sports Enthusiasts: Utah’s strong sports culture and numerous professional and collegiate teams support a vibrant sports community​ (Pickleball Union) ​

• Pickleball Players/Enthusiasts: Utah has a significant number of pickleball courts and coaches, underscoring the sport’s popularity​ (Pickleball Union)​

• Fitness Enthusiasts: High engagement in physical activities is characteristic of Utah’s population​ (USAPickleball) ​

• Businesses: Utah’s business environment supports a wide range of corporate activities, including team-building and wellness programs​ (USAPickleball) ​

• Colleges/Universities: Active involvement in collegiate sports, including pickleball, supports student engagement in recreational activities​ (Pickleball Union)​

• Event Planning Companies: Utah is a prime location for various events, supporting a growing market for event planning services​ (USAPickleball)

Statistics of Potential Target Customers

Population, Median Age, and Median Household Income

CATEGORY	UTAH	UNITED STATES
Population	3,300,000	331,000,000
Median Age	31.5	39
Median Household Income	$75,800	$75,000

• Population: Utah has a population of approximately 3.3 million.

• Median Age: The median age in Utah is 31.5 years, compared to 39 years nationwide.

• Median Household Income: The median household income in Utah is $75,800, slightly higher than the national median of $75,000.

Distribution of Population by Age in Utah

AGE GROUP	PERCENTAGE
20-29 Years	19%
30-39 Years	21%
40-49 Years	14%
50-59 Years	10%
60-69 Years	8%
70-79 Years	5%
80+ Years	2%

Households Income Distribution in Utah

INCOME RANGE	PERCENTAGE
Under $50K	26%
$50K - $100K	30%
$100K - $200K	27.5%
Over $200K	17%

• Statistics of Households/Families: There are 1,027,975 households in Utah.

• Statistics of Working Professionals: Utah’s employment rate is robust, with a large proportion of professionals seeking leisure activities.

• Statistics of College Students: According to the Utah System of Higher Education, the state has a significant number of college students enrolled in various public and private universities.

• Statistics of Tourists/Visitors: Every year, millions of tourists visit Utah, drawn by its national parks, ski resorts, and outdoor recreational opportunities.

• Statistics of Sport Enthusiasts: According to a survey by the Sports & Fitness Industry Association, a significant percentage of Utah residents consider themselves sports fans.

• Statistics Related to Pickleball Players/Enthusiasts: The 2023 State of Pickleball Report indicates that pickleball participation is rapidly increasing in Utah, reflecting the national trend of growth in the sport.

• Statistics Related to Fitness Enthusiasts: In 2022, it was found that 21.2% of men and 19.1% of women in the United States participated in sports, exercise, and recreational activities daily, highlighting a notable engagement in fitness activities.

• Statistics of Businesses: Utah’s business environment is vibrant, with a high number of new businesses being established each year.

• Statistics of Colleges/Universities: At least 14 colleges and universities serve the Utah area, including prominent institutions like the University of Utah and Brigham Young University.

• Statistics of Event Planning Companies: Utah hosts a growing number of event planning companies, reflecting the state’s popularity as an event destination.

• Statistics Related to Corporate Events: With the return of in-person events post-pandemic, many companies in Utah are planning team-building events and corporate off-sites.

• Statistics of Birthday Parties: A significant percentage of Utah residents attend birthday parties and other social gatherings, indicating a strong market for event hosting.

• Statistics of Weddings: Utah ranks high in the number of weddings per year, supported by its family-oriented culture.

• Statistics of Bachelorette and Bachelor Parties: Utah hosts a considerable number of bachelorette and bachelor parties, often celebrated in the spring and summer months.

• Statistics of Individual Eating Out: A survey analyzed how frequently U.S. consumers eat out, with a significant percentage of respondents dining out at least once a week.

• Statistics of Beverage Consumers: The consumption of beverages, including soft drinks and alcoholic beverages, is substantial, with packaged water accounting for the highest volume.